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Curriculum Vitae

Disciplines: Ecommerce & Digital marketing

Experience

Head of Site Merchandising, Walmart Africa (Massmart)

-Leading the development and implementation of site merchandising strategies, plans and processes relating to product information, placement, pricing, and promotion across all categories in the Makro portfolio

Senior Manager: Ecommerce, Massmart

-Developing category strategies to grow the overall ecommerce business

Ecommerce Operations Manager, Samsung South Africa

-Executing the ecommerce strategy and enhancing the user experience

Ecommerce Sales Manager, Makro

-Streamlining the shopper experience across all customer channels

Channel Marketing Digital Lead, Microsoft South Africa

-Enhancing retail channels digital efforts

Head of Category Management, bidorbuy.co.za

-Growing both the buyer and seller base

Education

Postgraduate Diploma in Management (NQF 8)

Business Administration Wits Business School

Bachelor of Science (NQF 7)

Applied and Experimental Physiology & Ecology, Environment and Conservation University of the Witwatersrand

Skills

Tools & Systems

Confluence (Business Wiki / Documentation), JIRA (Developer / Product Task Management System). Interspire (Email campaign management tool), Kayako & Zendesk (Ticketing / Query Tracking), SAP ERP, SAP BW, Google Analytics

Technical and CMS Shopping Cart Integrations

Basic HTML, XML, FTP, Magento, WooCommerce, VirtueMart, Zencart, Open Cart, Presta shop, Shopify, SAP Hybris

Team Management

Managing a team, growing a team, recruitment experience, business administration

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©2025 by Matthew Avramit.

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