Hello.
My name is Matt

Digital Commerce & Omnichannel Retail Leader

I help retail businesses accelerate digital growth through customer-led commerce strategy, marketplace growth, category performance, and digital transformation.

Impact

Experienced E-commerce professional

What I Do

Digital Commerce Strategy
Building scalable online trading strategies across B2C, B2B and marketplace.

Site Merchandising & Conversion
Improving product discovery, campaign execution, content quality and customer journeys.

Marketplace & Omnichannel Growth
Connecting assortment, fulfilment, pricing, product content and customer promise to drive online growth.

Commercial Performance Diagnosis
Using data to understand traffic, conversion, availability, basket behaviour and category performance.

Selected Experience

Lead site merchandising strategy across Makro’s B2C and B2B digital commerce portfolio.
Drove eCommerce growth across major South African retail brands including Makro and Builders.
Delivered digital commerce initiatives across Samsung, Microsoft, Massmart and bidorbuy.
Experienced across marketplace, conversion optimisation, product content, customer experience, digital marketing and omnichannel trading.